On February 17, 2017, over 350 cultural organizations from around the world— museums, libraries, archives, science centers, and educational groups — asserted their role as champions of knowledge and facts to share thousands of posts on social media using the hashtag #DayofFacts. They shared truths about immigration, climate change, refugees, and much more; the kinds of facts that the new United States presidential administration, inaugurated on January 20, might deem “alternative.” By the end of the day, the hashtag had been used over 50,000 times, the campaign had trended on Twitter for hours throughout the day, and participating museums–many of whom were taking a stand on an issue for the first time on their social media pages–reported jumps in visitor engagement. The campaign was not organized by an institution, or by paid consultants, but rather by two individuals, emerging museum professionals from the Washington D.C. area who were interested in the relevance of museums to the current political moment and eager to do something about what was happening. As one of the organizers (along with Mara Kurlandsky), I initiated this project at tremendous risk to my own career because I believed that at times of political instability, it was important for cultural institutions to remind our visitors that their diverse lives and experiences had value and were represented in our collections, and that what we shared would never be alternative. We believed our project could show museums that taking a stand on an issue such as alternative facts was not controversial, but increasingly necessary to maintain relevance with visitors and communities, and a positive project for museums to participate in.
Here, you can find information related to the #DayofFacts campaign including our toolkit, publications, and speaking engagement presentations.
Museum/Library field Blogs & Coverage
|1/27/2017||Acid-Free Blog||Response & Responsibility: Museums, Twitter & Trump|
|2/7/2017||Museums Association||US Museums Take a Stand Against Trump Immigration Ban|
|2/13/2017||Andrea Goulet, We Are Museums||#MuseumActivism: Trump’s presidency make museums go from soft power to counterpower|
|2/15/2017||Amanda B Librarian||#DayofFacts: teaching children about being good digital citizens|
|2/15/2017||Cybermuseology / Кибермузеология||Museum United States and Twitter Community|
|2/17/2017||Centre d’Informació i Documentació||Avui és el #DayofFacts|
|2/19/2017||Inside Higher Ed||Matter of Facts: From Truthiness to #DayofFacts|
|2/23/2017||Information Literacy Weblog||#DayofFacts|
|3/1/2017||Know Your Own Bone||Five Videos that Will Make You Proud to Work With a Cultural Organization|
|3/1/2017||Cybermuseology / Кибермузеология||Day Facts on Twitter|
|3/8/2017||Museums & Heritage Advisor||The fact about facts and how to present them in museums|
|4/18/2017||We Are Museums||Activism might not be a matter of choice anymore for museums|